10 October is World Mental Health Day. The overall objective is to raise awareness and to mobilize efforts in support of mental health. We are delighted to join forces this year with HUGO by HUGO BOSS, TOMS, #GemeinsamGegenDepression, Aktionsbündnis Seelische Gesundheit and other partners to "Make mental health and well-being for all a global priority".
Karl Lauterbach, Germany's Minister of Health, inaugurated the German Mental Health Awareness Week on October 10th in Berlin. Our program YAM - Youth Aware of Mental Health was presented as best practice example.
Click here to watch the opening ceremony.
To mark World Mental Health Day, HUGO by HUGO BOSS auctioned a legendary NFT from the upcoming HUGO x IO collection, with 100% of the proceeds donated to Youth Aware of Mental Health.
TOMS created TOMS 10x10 in celebration of World Mental Health Day. We are extremely honored and proud to be one of these ten organizations across the globe that support mental health programming on a local level.